Marketing / Social Networking for HR
8 June 2017 15Hatfields, Chadwick Court, London, SE1 8DJ
10.15 - 4.00 pm
Social networking systems have already had a profound effect on many peoples’ lives and are starting to make more impact within our organisations and HR functions too. HR needs to understand how these new technologies and associated new behaviours can be harnessed within a business as well as how more social, community-based approaches can be used to substantially improve all HR processes (from recruitment to retention) as well.
Who will benefit from the Master Class?All HR practitioners especially HR Business Partners and planning specialists.
The importance of social media and the need to focus on relationships rather than transactions
Avoiding risks arising from use of social media (productivity wastage, loss of intellectual property or organisational reputations etc)
Using social media for listening to and participating in conversation with employees
Supporting formal and informal learning and development
Pull, push and social applications in recruitment & employer branding
Social recognition and performance management
Use of mobile and gamification
Reviewing use of LinkedIn, Facebook, Twitter, Google +, Foursquare, etc (and their internal equivalents) – getting the maximum benefits from the tools and supporting app’s – as an individual and for an organisation
The benefits of using social media on a personal basis and as an HR professional
Identifying the right opportunities and technologies to meet an organisation’s context and objectives
Developing leaders as sponsors and employees as advocates
Creating a business case and measuring success
Jon Ingham is an insight based consultant, focusing on strategic human capital management, HR 2.0 and management 2.0. He helps organizations gain competitive advantage through the creation of human and social capital supported by effective leadership, HR and management practices, OD interventions, and the use of web 2.0 / social media tools etc. He writes about these approaches in ‘Strategic HCM: Creating Value through People’ (2006) and the new book he is currently writing titled ‘Social Advantage’. Jon also chairs the annual HR Technology Europe conference in Amsterdam. Currently working with Strategic Dynamics, Jon was previously with Director of Human Capital Consulting, Europe for Buck Consultants / ACS and Head of HR Consulting for Penna. Before this he worked as an International HR Director for Ernst & Young, and before that as an IT then change management consultant for Andersen Consulting. He has a BA in Psychology, a Masters in Engineering and an MBA. He is a Fellow of the CIPD.
Jon’s main blog, Strategic HCM, is regarded as one of the leading HR social media sites globally and he has been recognised as a top 25 UK most influential HR thinker (HR Magazine, 2011) and a top 100 global influencer (HR Examiner).
HR Society Members £320 plus VAT
Non HR Society Members £395 plus VAT
All fees are inclusive of materials for the session, refreshments and a buffet lunch.
Discounts will also be offered to organisations that book more than one employee onto this event. Please contact us for further information.
How to Book:
Contact us: email@example.com
"The trainer was engaging and clearly had a passion for the topic as well as expertise and experience. I thought the subject matter was extremely relevant and thoroughly enjoyed discovering what is out there to use if only we use it"
"Picked up extra knowledge about important sites and social recruiting knowledge in particular"
"Lots of great discussion, ideas, facts, quotes and real life case studies"