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Strategic Workforce Planning: Applications of Latest Research

Thursday 19th March 2015 ,
London Venue TBC

Colin Beames


The business case for strategic workforce planning would appear to be overwhelming given that the people factor is typically the highest cost item in the budget and the single largest driver of business outcomes.  
With many organisations now seeking to move beyond traditional workforce planning (i.e. supply and demand), to a more sophisticated workforce strategy, this workshop will explore how companies can approach strategic workforce planning in a practical, effective way, based on latest research and thought leadership.

Who will benefit from the Master Class?

This topic is of fundamental interest to those concerned with talent management and planning, workforce reconfiguration and optimization (including business planning or contraction), skills development and shortages, aligning workforce with business strategies, and maximizing the ROI on their people.

Programme content

The event, chaired by Andrew Mayo and facilitated by Colin Beames will provide feedback on your organisation’s strategic workforce planning capability and offer techniques for improvement. Thereafter topics will include:

  • Understanding the business case for workforce strategic planning
  • Adopting best practice in segmenting your workforce based on the most prominent conceptual model of HRM architecture
  • Aligning workforce and business strategies by linking the importance of roles to the strengthening critical organisational capabilities and core competencies
  • Moving from a "one size fits all" approach to applying differentiated HR policies to the importance of various roles to business outcomes – the essence of a workforce strategy
  • How to profile the Employment Value Proposition (EVP) for various roles, based on a model of the psychological contract
  • Understanding people risk, including using HR data to provide deeper workforce insights.

We will also hear the practical experiences of companies which have implemented strategic workforce planning techniques.

The Speaker:

Colin Beames is the Managing Director of Advanced Workforce Strategies, an Australian based firm that provides consultancy services in the areas of the measurement and reporting of human capital, workforce strategic plans, workforce segmentation and configuration, workforce engagement and retention surveys and organisational reviews.

He is a business-focused corporate psychologist, author and thought leader in human capital. He has recently released his second book entitled Aligning Workforce and Business Strategies: Mobilising the 21st Century

Andrew Mayo: A well-known international consultant, speaker and author. He is a Programme Director at London Business School and Professor of Human Capital Management at Middlesex University Business School and previously spent nearly 30 years in a variety of senior roles in large organisations. Andrew's most recent book is entitled “Human Resources or Human Capital? Managing People as Assets” and follows on from his influential "The Human Value of the Enterprise", both strongly endorsed by Professor Dave Ulrich.  Andrew is also author of The Power of Learning (described by Director as "the best book on a learning organization") and Managing Careers and Creating a Training and Development Strategy. He has also written two extensive Guideline publications - "The Measurement of Human Capital" for the ICAEW, and "Return on investment in HR" for Personnel Today.

Andrew is a director of Mayo Learning International, a consultancy that specialises in the development and measurement of human capital, and he and his colleagues work across a large range of organisations in the UK and abroad.


HR Society Members £320 plus VAT

Non HR Society Members £395 plus VAT 

All fees are inclusive of materials for the session, refreshments and a buffet lunch.

Discounts will also be offered to organisations that book more than one employee onto this event. Please contact us for further information.

How to Book:



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